In this article, You’ll learn the best way to market your online course and increase sales
Each of us has a unique collection of skills and experiences that we may share with others. It’s a terrific idea to turn those unique materials into your own online course. Especially because it can provide you with a second source of money.
You can get paid for your knowledge by taking online courses. You must already agree with me if you are reading this.
However, if you’re a content developer who’s worried about the marketing part of your course, we’ve got you covered.
What LMS platform should you use? Find out in this article
Table of Contents
Best Way To Market Your Online Course And Increase Sales
1. Leverage Your Blog Audience
Your blog is an excellent way to promote your courses on a regular basis. It’s normal to introduce a paid digital product after giving out free content for a while.
If the topic of your blog is the same as the topic of your course, then every blog reader is a possible student.
The best way to go about showcasing your course is like this:
- At the top bar of your website
- At the end of each blog post.
- In your sidebar
- About Page
2. Start a YouTube channel
YouTube is the world’s second most popular online search engine, after Google. Every day, millions and billions of searches for “how-to” videos on YouTube are conducted. In some cases, YouTube videos score higher in search results than websites.
Create a YouTube channel dedicated to the subject of your lesson. In your video descriptions and about page, don’t forget to provide a link to your course page.
3. Publish a Course Promotion Video on YouTube
Create and upload an introductory video to YouTube about your course. You can also develop a small training series on your course topic and drive users to your course page, claiming that it is a more comprehensive version of your free training.
- In your video names and descriptions, include popular keywords relating to your topic.
- In your video descriptions, include a link to your course’s website or page.
- Run adverts for your introductory video or small training series if it’s a hit.
4. Add Student Testimonials to Your Course Sales Page
We, humans, value social proof far more than a paid advertisement. It has an impact on the decision-making process of the buyer.
We are frequently apprehensive about becoming the first to buy a product or service. We rely on the opinions of others and their judgement. As a result, testimonies and reviews are very important.
As a result, including a few favorable testimonials on your course sales page is a must. If you don’t have it yet, offer a free beta launch in exchange for a testimonial.
5. Include a Link to Your Course in Your Email Signature
Every day, you presumably send and receive a large number of emails. You may not realize it, but these people are already part of your target audience. As a result, you must include a course link in your email signature in order to draw free traffic to it.
Even if the person who views your email signature isn’t interested in your course, it’s still a good branding tactic.
6. Add a Course Page to Your Main Website
If you have a website already, create a new course page that has all the details about your course. You can also link this page to your course landing page.
7. Build an Email List
Before they decide to buy your course, most individuals require multiple touchpoints from you. Having an email list proves to be very useful in this situation.
When someone joins your email list, you may send them newsletters, and course information, share your knowledge, and provide unique discounts.
8. Optimize Your Social Media Profiles
Your digital persona is defined by your social media platforms. It’s one of the most powerful ways to establish your personal brand and establish yourself as an expert in your field.
- Update your bio on all of the social media handles.
- It should reflect your area of expertise.
- Include a link to your main website or your course sales page.
9. Host a Live Webinar
Host a short live webinar to offer online courses, and try to upsell your course at the end. Share some of your best lessons for free during the presentation. This will help you establish yourself as an authority figure and get trust.
10. Promote Your Webinar Recording
Once you’ve successfully hosted an online workshop, you can use the webinar recording to promote your courses in the future.
Send an email to anyone who signed up for your live webinar but didn’t show up. Send them a link to the recording so they can see it. You can even go one step farther and host an automated webinar.
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