Top 5 Best Practices of Online Course Selling 2022

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In this article, I have Shared “Top 5 Best Practices of Online Course Selling”.

It takes a lot more than just developing an online course to make it go viral. You can’t just make an online course and expect it to sell on its own.

We’ll go over some of the finest techniques for selling online courses in this blog, and how they may help you grow your online teaching business dramatically.

Today, there are a ‘n’ number of online course creators all over the world. Without a question, they all strive to offer their students their all.

But, do you believe they’re all in the same spot in terms of revenue and growth?

Do you believe they’ve all been able to make an effect with their online courses?

Clearly, the response is a resounding NO!

In reality, a large number of them have been teaching online for several years. Even still, when we compare their progress to that of their fellow creators (even beginners), we can see that they are far behind.

We examined them on various fronts and analyzed a few factors to figure out why there is a difference.

Let’s delve a little deeper!

Where there is a will, there is a way, as we all know. As a result, we thoroughly compared them and discovered that there was a significant variation in their approaches and methods.

We’ve taken a look at all of the distinctions and put up a list of the 5 best practices for marketing online courses. As a result, if you are having trouble increasing your sales and revenue, you have come to the perfect place.

Top 5 Best Practices of Online Course Selling

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Top 5 Best Practices Of Online Course Selling

1. Define your niche and confirm your course concept

If you’re going to create an online course, make sure you’ve chosen the correct niche. It’s fine if you’re not the ‘Einstein’ of the subject, but at the very least ensure that:

  • You enjoy sharing what you know and are constantly eager to learn more (even if you have to learn something new each day)
  • When you’ve decided on an online course specialty, the next step is to validate your course concept. Determine whether there is a market for the issue you’ve picked.

Use platforms such as Quora to validate your course concept. Ask individuals questions about your course topic to determine if they’d be interested in learning more about it if you made a course on it. You can also do the same thing by joining Facebook groups and communities.

You will have a clear picture in your head after a few days or months. You’ll also be able to determine whether or not producing a course on the subject you’ve chosen is worthwhile.

2. Know Your Customer Avatar 

A Buyer’s Persona (also known as a Customer Avatar) is a representation of your ideal customer.

Before you begin the development process, figure out who your ideal consumer is. You don’t have to presume that this person can be my customer and that this person can’t once you know who your ideal customer is.

Furthermore, you will be able to develop more successful and practical marketing plans as a result of this. Consider the following questions as you create your ideal customer avatar:

  • Who am I creating this course for?
  • What should be their age?
  • What should be the pain points of my audience?
  • What should be their end goals?

Let’s say you’re producing an online course on how to lose excess body fat that’s only for ladies between the ages of 16 and 45. This means that everyone else on the internet will not be your ideal consumer.

As a result, you’d be targeting all ladies between the ages of 16 and 45 who want to reduce weight. As a result, your marketing strategies will produce more positive results and turn more leads into consumers.

3. Create Compelling Learning Outcomes 

Make your course offerings known!

Every person enrolls in a course or earns a degree in order to make a positive change in their lives, i.e., to move from their current situation to their desired future.

Only if your audience’s ultimate goals are in accord with the learning outcomes of your online course will they invest in it. As a result, ensure that your course alone is capable of assisting your audience in achieving their ultimate objectives.

Before you begin, make a list of the learning objectives for your online course on a piece of paper. Consider the following scenario:

  • If you are launching a 90 Days Fitness Course, ideate how many inches a person would be able to lose?
  • If you creating a course on 90 Days Mindset Change, ideate in how many days a person would be able to see a positive shift in their mindset

If you do it this way, you’ll be able to construct a course that will help your students make great changes in their life.

You’ll also be able to develop a great sales page if you have a clear understanding about the learning outcomes. As a result, the likelihood of someone signing up for your service will improve.

4. Use Right Pricing Strategy 

Regardless of how fantastic your online course is, the ‘price’ will always be one of the most crucial aspects influencing the buyer’s final decision.

Decide on a strategic plan and price your online course accordingly. Decide whether the course you’re creating is –

  • Is going to work as a lead magnet?
  • Is going to be your primary income stream?
  • Is going to work as a side hustle?
  • Is going to be a part of your subscription model?

This single decision will have far-reaching consequences. The course format, landing sites, and funnels will all be built based on your ultimate selection, just like the marketing methods.

As a result, make sure you understand how your course will benefit you and how it will affect your online institute.

Furthermore, do extensive research before deciding on a fee for your online course. Examine the prices at which your competitors sell their courses, as well as the additional perks that they provide to their students.


Keep in mind that selling your course at a competitive price is preferable to selling it at a poor price. Many producers keep their prices modest in the hopes that their audience will buy the course. But, regrettably, this isn’t the case.

Many individuals mistakenly believe that low prices imply low-quality material. As a result, never undervalue your course by selling it for less.

If you’re going to sell a premium online course, be sure you’re also going to sell premium content. It would be incorrect to claim that high-priced courses aren’t popular. Even a $1000 course would sell if you delivered exactly what you said you would.

5. Course Structure & Delivery 

Be as inventive as possible when it comes to the course structure. Incorporate all of the most up-to-date teaching methods into your online course. Use multimedia content such as videos, audio, gifs, and other animations.

Teach as if you were in a traditional classroom. As if your audience is sitting right in front of you, interact with them. There are a few things you can do to make your online course more interactive and engaging:

  • Crack jokes whenever you can
  • Encourage your learners to communicate
  • Host Live sessions
  • Build a community for your learners to interact

What is the appropriate length of time for your online course?

Try to strike a balance while deciding on the length of your course. In other words, don’t overextend your course’s duration unnecessarily, and don’t make your students feel rushed.

Don’t worry if you’re a rookie! With practice, you’ll be able to strike a balance.

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Conclusion: Best Practices of Online Course Selling

Being aware of the effort required to develop an online course, we would greatly appreciate it if you shared your experience with us if you have done so.

It is possible that after reading this article, you will feel overwhelmed if you have not already included these best practices of online course selling in the creation of your own online course.


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Talbott Dugan

Talbott Dugan reviews products and websites and helps you make your choices and in turn life easy. HIs aim is to educate readers about the most popular platforms and tools that you can use to start your online coaching business the right way. Talbott is the owner and author at Internet Marketing With Blogs, where you can learn about an amazing platform called Teachable. 

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